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Showing posts from September, 2020

Personalising communications

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We now increasingly compete on our ability to use personal data. Privacy, in its traditional form, is dead. Yes, that is what I said - privacy is dead. Most of the billion people that regularly go browsing happily broadcast personal inform action about themselves on Facebook, LinkedIn and Twitter, and a few folks even announce our locations on foursquare. This activity is producing data that are being packaged into products that advertisers can purchase. This data comes in many forms, ranging from the purely personal through to data captured by social networks that also captures your social context. An ocean of private data is being processed by complex algorithms that are creating a shadow, digital economy. statisticians and econometricians are creating new models for web powerhouses, like Google, Yahoo, and Facebook. If you're unacquainted the word algorithm, it's best defined as a particular set of rules used for solving a drag. MASTER OF CONTEXTUAL TARGETING It analyzes eve...

Pitch Sales like a Pro!

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Your sales talk can make or break the deal, so it is a good idea to possess that nailed down before meeting together with your customer. it is your line, your verbal card, and therefore the very first thing your customer will hear once you call or meet with them. For this blog, I'd wish to discuss the anatomy of an honest sales talk. Salespeople are past the purpose of giving prospects hour-long presentations to sell products or services. Nobody has that sort of your time and, to be honest, if you would like an hour to relay your value proposition, you're doing it wrong. They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be ready to understand what you've got to supply within the time it takes to urge from the lobby to my floor. an honest salesperson should be ready to get their message across compellingly and concisely. If you'll nail your sales talk, odds are you will have longer to speak down the road. 1. Make it short. A...

The Future of Brand Communication

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The future of selling is being changed by the increase of channel fragmentation, high-fidelity data, and hyper consumer-centricity. Channel fragmentation has explodede within the feild of selling within the past few years. Social media is creating a fire-hose of real-time consumer sentiment data, mobile is adding geolocation data, beacons offer intra-store hyper-location data, e-commerce giants are merchandising their product purchase data, activity-tracking wristbands are quantifying every personal movement, connected cars are beaming telemetry data, and therefore the Internet of Things will soon add data from your toothbrush and occasional pot to your potential marketing data set. the buyer has take the charge and is driving this alteration . People love Candy Crush, Shopkick, Nike FuelBands, Facebook, Google Maps, Pandora, and Nest Thermostats an excessive amount of to lull in their consumption and data production. Despite the increase of channel fragmentation and therefore the surp...

Future-proofing supply chains

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In the last few years we have seen a decline in the world trade thereby decreasing the procurement and logistic activities eventually impacting the global supply chains. The decrease in global trade was followed by increase in regionalisation .  Increased demand for just-in-time sequencing has led to close integration of many suppliers which is ultimately resulting in the regionalisation of global value chains . India's withdrawal from RCEP has disrupted the supply chain linkages and has reduced the opourtunities of participation in the engineering value chains. Seven months have passed and various industries are still struggling to absorb the shock, businesses of all kinds are disrupted and they need to protect themselves from any future uncertainties. Soon the effects of covid will reduce and things will get attain some normalcy, then the long term risk wont be virus it'll be trade protectionism . As per Bloomberg - “In the current alternate universe we’re living in, globa...